Salman Khokhar is Principal of KOLLECTIVE MODA, a NY based brand licensing group providing services to the retail, merchandising, and fashion sectors. With 30 plus years experience in strategy and brand development, he has worked to conceive dynamic solutions to build new brands. His company’s multi-disciplinary collaborations have provided CEO’’s for brands like – Donna Karan, Adidas, Aditya Birla Group, Jordache, and Emmanuel Ungaro – with key growth plans and strategic portfolio optimization through Licensing and New Market expansion.