Fawad Shah is a strong creative professional and a design graduate of Pakistan Institute of Fashion & Design, further certified from Ecole de la Chambre Syndicale Paris, France with more than 12 years of professional experience.

He’s the Co-Founder of the digital women’s wear brand LULUSAR. Having a robust work ethic and currently excelling in a role of COO, he’s paving the way and spearheading creative direction with core focus on innovative design, digital product and content development with steadfast commitment to grow.

He has led the brand since inception and helped with creating an experience to excel in fast-paced, time-sensitive environments having a firm knowledge on customer data and analytics enabling the company to lead the evolution of on demand manufacturing.